Summary
Summary
Introducing physical sales to Mutua's Super-App
Introducing physical sales to Mutua's Super-App
I designed an in-app e-commerce feature for Mutua Madrileña, enabling millions of insurance customers to purchase emergency LED lights through the MutuaMás app.
I designed an in-app e-commerce feature for Mutua Madrileña, enabling millions of insurance customers to purchase emergency LED lights through the MutuaMás app.
Role
Role
Product Designer
Product Designer
Scope
Scope
End-to-end ownership
End-to-end ownership
Challenge
Challenge
Rapid delivery and unusually high demand
Rapid delivery and unusually high demand
Outcome
Outcome
Exceeded unit sale projections in <2 months
Exceeded unit sale projections in <2 months
Snapshot
Snapshot
Simple & seamless buying
Simple & seamless buying
We made physical products feel like a natural extension of the MutuaMás app by building on top of existing patterns and prioritizing speed, simplicity and trust.
We made physical products feel like a natural extension of the MutuaMás app by building on top of existing patterns and prioritizing speed, simplicity and trust.
Starting point
Starting point
We need to sell this, and we need to sell it fast
We need to sell this, and we need to sell it fast
It's October 1st, 2025. Traffic law is about to change in Spain, requiring drivers to replace warning triangles with V16 beacons in 2026.
Mutua Madrileña, Spain's leading car insurer, sees a clear business opportunity in selling them. But how?
Their app, MutuaMás, could fit the bill, but physical products aren't sold through it yet.
It's October 1st, 2025. Traffic law is about to change in Spain, requiring drivers to replace warning triangles with V16 beacons in 2026.
Mutua Madrileña, Spain's leading car insurer, sees a clear business opportunity in selling them. But how?
Their app, MutuaMás, could fit the bill, but physical products aren't sold through it yet.
Briefing
Briefing
The conversation went something like this:
The conversation went something like this:
The conversation went something like this:
Mutua Team
Could you help us build a new feature in our app to sell emergency lights?
Challenges
Challenges
Moving beyond services
Moving beyond services
When I took on this project, MutuaMás leaned heavily into services—not physical products. There was just one subscription service that involved getting a device (toll tag) to the user's door, and that was not even developed natively.
As a result, I had to build several new components and patterns in just a few weeks, and they needed to fit into the MutuaMás design system seamlessly.
Visual consistency is always important, but here it wasn't simply about making individual screens look consistent; it was about making different experiences feel like part of the same whole, which is a common challenge in super-apps like MutuaMás.
My priority was building a solid and versatile foundation, capable of supporting great demand from day one.
Since this experience would determine future sales flows, I also considered cross-context adaptability and scale.
Strategy-wise, I also planned the next improvements and implementation phases.
Main objective
Main objective
Building for scale
Building for scale
My priority was building a solid and versatile foundation, capable of supporting great demand from the get-go.
Since this experience would determine future sales flows, I also considered cross-context adaptability and scale.
Strategy-wise, I also planned the next improvements and implementation phases.
My priority was building a solid and versatile foundation, capable of supporting great demand from day one.
Since this experience would determine future sales flows, I also considered cross-context adaptability and scale.
Strategy-wise, I also planned the next improvements and implementation phases.
Highlights
Highlights
More thought, less friction
More thought, less friction
More thought, less friction
The purchase experience had to be informative, frictionless and thorough, accounting for best-case scenarios, edge cases and error states. Every design decision was deliberate.
The purchase flow had to be informative, frictionless and thorough. Every design decision was deliberate.
High visibility & trust signals
The product was featured on the app’s Home screen. Trust was built by emphasizing official device certification, clear return policies, and secure payments.
High visibility & trust signals
The product was featured on the app’s Home screen. Trust was built by emphasizing official device certification, clear return policies, and secure payments.
Quicker for policy holders
Since over 90% of users were policyholders, I reduced friction by fetching existing personal and address information and asking users for a quick confirmation, instead of defaulting to a form.
Quicker for policy holders
Since over 90% of users were policyholders, I reduced friction by fetching existing personal and address information and asking users for a quick confirmation, instead of defaulting to a form.
Full order architecture
A fully-fledged order system. I defined information architecture, current vs. past orders, cancellations, repeat orders, order history, order status tracking, push & e-mail notifications…
Full order architecture
A fully-fledged order system. I defined information architecture, current vs. past orders, cancellations, repeat orders, order history, order status tracking, push & e-mail notifications…
Outcome
Outcome
From idea to impact
From idea to impact
While I can’t disclose specific figures for confidentiality reasons, this new e-commerce functionality saw strong commercial success shortly after launch and drove significant and measurable revenue growth.
It significantly exceeded business expectations, validating the decision to bring physical products into MutuaMás.
While I can’t disclose specific figures for confidentiality reasons, this new e-commerce functionality saw strong commercial success shortly after launch and drove significant and measurable revenue growth.
It significantly exceeded business expectations, validating the decision to bring physical products into MutuaMás.
Want to talk?
This is just a small project highlight. Want to learn more about my work? Let's connect!
Want to talk?
This is just a small project highlight. Want to learn more about my work? Let's connect!
Want to talk?
This is just a small project highlight. Want to learn more about my work? Let's connect!
More case studies
More case studies
About me
My background blends hands-on execution across B2B and B2C solutions with product design strategy, including deep expertise with design systems and accessibility.
Currently, I’m focused on shaping digital experiences for one of Spain’s top insurance companies at Garaje de Ideas.
Contact
About me
My background blends hands-on execution across B2B and B2C solutions with product design strategy, including deep expertise with design systems and accessibility.
Currently, I’m focused on shaping digital experiences for one of Spain’s top insurance companies at Garaje de Ideas.
Contact
About me
My background blends hands-on execution across B2B and B2C solutions with product design strategy, including deep expertise with design systems and accessibility.
Currently, I’m focused on shaping digital experiences for one of Spain’s top insurance companies at Garaje de Ideas.
Contact
About me
My background blends hands-on execution across B2B and B2C solutions with product design strategy, including deep expertise with design systems and accessibility.
Currently, I’m focused on shaping digital experiences for one of Spain’s top insurance companies at Garaje de Ideas.