In short
Introducing physical sales to Mutua's Superapp
I designed and launched an in-app e-commerce feature for Mutua Madrileña, enabling millions of V16 beacon sales to insurance customers through the MutuaMás app.
The challenge
We need to sell this, and we need to sell it fast
It's October 1st, 2025. Traffic law is about to change in Spain, requiring drivers to replace warning triangles with V16 beacons in 2026.
Mutua Madrileña, Spain's leading car insurer, sees a clear business opportunity in selling them. But how?
Their app, MutuaMás, could fit the bill, but physical products aren't sold through it yet.
The brief
The conversation went something like this:
The conversation went something like this:
Mutua Team
Could you help us build a new feature in our app to sell emergency lights?
The priorities
A bullet-proof flow
The purchase flow had to be informative, frictionless and thorough.
High visibility & trust signals
The product was positioned in the app Home. Trust-building was emphasized across multiple touchpoints.
Quicker for policy holders
We reduced friction by pre-filling shipping and billing details with existing data. Users could edit these details if needed.
Thoughtful order tracking
E-mail, push & real-world coordination were crucial. We also accounted for edge cases, errors & multiple unit sales.
The focus
Building for scale
Since this experience would set the standard for future sales flows, I designed to maximize future scalability.
My priority was building a solid and versatile MVP foundation, capable of supporting the addition of different products over time.
Strategy-wise, I also planned the next improvements and implementation phases.
Sneak peek
Simple & impactful
The result is an experience that feels simple, with user needs at its core.
Want to talk?
This is just one project highlight from my two years at Mutua. Want to know more? Let's connect.
The priorities
A bullet-proof flow
The purchase flow had to be informative, frictionless and thorough.
High visibility & trust signals
The product was positioned in the app Home. Trust-building was emphasized across multiple touchpoints.
Quicker for policy holders
We reduced friction by pre-filling shipping and billing details with existing data. Users could edit these details if needed.
Thoughtful order tracking
E-mail, push & real-world coordination were crucial. We also accounted for edge cases, errors & multiple unit sales.
The focus
Building for scale
Since this experience would set the standard for future sales flows, I designed to maximize future scalability.
My priority was building a solid and versatile MVP foundation, capable of supporting the addition of different products over time.
Strategy-wise, I also planned the next improvements and implementation phases.
Sneak peek
Simple & impactful
The result is an experience that feels simple, with user needs at its core.
Want to talk?
This is just one project highlight from my two years at Mutua. Want to know more? Let's connect.
The priorities
A bullet-proof flow
The purchase flow had to be informative, frictionless and thorough.
High visibility & trust signals
The product was positioned in the app Home. Trust-building was emphasized across multiple touchpoints.
Quicker for policy holders
We reduced friction by pre-filling shipping and billing details with existing data. Users could edit these details if needed.
Thoughtful order tracking
E-mail, push & real-world coordination were crucial. We also accounted for edge cases, errors & multiple unit sales.
The focus
Building for scale
Since this experience would set the standard for future sales flows, I designed to maximize future scalability.
My priority was building a solid and versatile MVP foundation, capable of supporting the addition of different products over time.
Strategy-wise, I also planned the next improvements and implementation phases.
Sneak peek
Simple & impactful
The result is an experience that feels simple, with user needs at its core.
Want to talk?
This is just one project highlight from my two years at Mutua. Want to know more? Let's connect.
About me
My background blends hands-on execution across B2B and B2C solutions with product design strategy, including deep expertise with design systems and accessibility.
Currently, I’m focused on shaping digital experiences for one of Spain’s top insurance companies at Garaje de Ideas.
Contact
About me
My background blends hands-on execution across B2B and B2C solutions with product design strategy, including deep expertise with design systems and accessibility.
Currently, I’m focused on shaping digital experiences for one of Spain’s top insurance companies at Garaje de Ideas.
Contact
About me
My background blends hands-on execution across B2B and B2C solutions with product design strategy, including deep expertise with design systems and accessibility.
Currently, I’m focused on shaping digital experiences for one of Spain’s top insurance companies at Garaje de Ideas.